Views from the A2 Media group:
Portrayal of British Films - how the films portray Britain itself;
The Audience British Films target - niche or mass market?
The Funding - How much/little do the films cost? How much do they take at the box office and on DVD etc?
Funding - are co-productions really British?
Distribution - are the focus films popular overseas?
How is Britain Represented in Film? Is it fair and accurate?
How healthy is the British Film industry?
Who is making British Films? Does everybody have an equal chance of getting funding for a British Film (Cultural Hegemony + Representation)
Can British Film change or challenge people's view of society e.g Bullet Boy used to highlight gun crime; Dirty Pretty Things gives an alternative view on illegal immigrants;
Is the Cultural Test an accurate test for British Film? Should it be more specific? Bourne Ultimatum is a British Film!! Why?
Should British Film represent Britain in a non-stereotypical way?
What is the relevance of British Film? Is it just a label for tax breaks?
What is National Cinema? Do we need a British Film Industry in today's global market?
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